Read

This is an open account of relevant books being read and analyzed.

Topics include business operations, marketing, commerce, manufacturing, and food/beverage industries.

I want you to exist as you choose.

Trust that other humans have shared knowledge that YOU can leverage in aid of humanity.

You must be knowledgeable and feel good about your life. Reading will help you to feel good and capable.

Note: Occasionally, some books listed will be fiction.

Click: How To Make What People Want

By Jake Knapp with John Zeratsky

Quick read intended to aid in the “speedy” development of a product, software, or service. Knapp gives actionable steps with pretty good framing for your thoughts as you engage.

This book could work well for teams seeking to iterate an existing product/service or update UX features within an app or website.

Heart, Smarts, Guts, and Luck

By Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh

This is for anyone wanting more understanding on how to bring the absolute best traits to your business. There is some value to using the book to examine oneself, but It really helps opening your eyes to the various ways people can show up inside a company.

I imagine this would be a good read for someone working in small teams needing to empathize more effectively.

How to Grow Your Small Business

By Donald Miller

Standard foundation text for folks looking to build a small business, keyword small.

I found this text to be most informative for freelance work and service business ideas. While Miller’s advice could be applied to many different business models, it really fits entrepreneurs seeking to stay local and tightly managed.

Sula

By Toni Morrison

A very easy read if you are not familiar with Morrison’s work. Sula has the perfect balance of ambiguity and explanation making for a very mentally stimulating read.

$100 M Offers

By Alex Hormozi

While house-sitting in Scottsdale back in 2024, I found this book in the nightstand.

I was pleasantly surprised considering my familiarity with Hormozi’s content and ethos.

For me this physical book’s presence signaled moving deeper into alignment.

Here I was ingesting the same words and knowledge in a alternate setting that embodied the many possibilities here for you. Moments when OUR minds align are very special.

The content of the book pushes entrepreneurs to make irresistible offers. Consider what an offer would need to become so enticing that you just had to say YES.

Think “Buy One , Get One” but 100x.

Burn Rate

By Andy Dunn